AS Equity Partners invests in technology and technology-enabled businesses which are in special situations or require a carve-out.


We bring more than just capital and financial solutions.

AS Equity Partners is a highly experienced London and Zurich-based special situation investor. It focuses on underperforming firms or complex carve-outs with attractive deal dynamics in the mid-market, with a strong “nexus” in Europe. With deep sector expertise and operational capability in Technology and Tech-Enabled Businesses, it consistently delivers predictable value creation. As a leading “Independent Sponsor” with initial equity tickets up to CHF 150m, it today manages a substantial c. €400m in capital and over 8,500 employees internationally.

We bring more than just capital and financial solutions, we bring deep industry knowledge, an operating team that does support the leadership team of portfolio firms throughout the investment cycle, access to leading advisors and proven transformation playbooks.

We support leadership teams throughout their transformation journey from due-diligence to exit and onward.

AS Equity Partners exclusively targets control investments in the lower to middle-market for software, technology, and technology enabled businesses across Western Europe.


At the heart of all our partnerships is our working culture.

We are engaged, hands-on, collaborative partners who are committed to creating high-impact value and always accessible to leadership teams.

Our portfolio companies benefit from our highly experienced team, who bring expertise in developing executive talent, pricing, customer success, financial management, technology innovation, business transformation, re-branding and ESG.

Our compensation and incentive structures are strongly aligned with the value creation goals of the companies we invest in.

In all of our work, we are guided by two values that are hallmarks of our culture:

1. Superior Value Creation

  • Predictable outcomes through a systematic and repeatable approach to sourcing, executing, driving growth, operational improvement, and exiting.
  • When in doubt have a bias for action and focus on actions that make a significant impact. 
  • Excellent results for our portfolio companies and our investors.

2. Strong Partnerships and Teamwork

  • Develop and maintain collaborative, trusting and long-term relationships with our investors, company executives, partners and valued colleagues.
  • At the heart of trust is transparency and taking responsibility for our actions, decisions and results.
  • Honesty, fairness and open communication underpin all our actions.

Next to offering capital and financial solutions, we contribute hands-on operational expertise and multi-level support to help firms live up to their full potential.


Our approach is holistic and integrated.

We specialize in working with mid-market software and technology-enabled business services companies to drive growth and create value for all stakeholders. AS Equity Partners collaborates with management teams to accelerate organic growth and take advantage of targeted M&A opportunities.

Partnering with management, we provide expertise in business transformation, innovation, and digital technologies to unlock the potential of our portfolio companies.

We help our portfolio companies define the right balance between these growth strategies and bring proven frameworks and playbooks.

Our approach to organic growth focuses around sales & marketing, pricing, technology innovation, re-branding, ESG and restructuring.

In inorganic growth, we employ a strategic and targeted M&A strategy and framework. We help our portfolio companies identify acquisition targets, and provide tools, frameworks and advise throughout the integration process to achieve the expected outcomes.

When necessary, our operating partners are able to augment the executive leadership team and the board.

We are confident that our strategy helps our companies achieve sustainable growth and thrive in a rapidly changing market.

Our founders and partners are recognized industry veterans with decades of experience in the field. We provide for an “experience-and industry knowledge based” approach to helping improve the performance of portfolio companies.


London Office

AS Equity Partners
16 Berkeley Street, London W1J 8DZ, United Kingdom
Phone: +44 20 3907 4211

Zürich Office

AS Equity Partners
Churerstrasse 54, 8808 Pfaffikon, SZ, Switzerland
Phone: +41 55 415 7025