AS Equity Partners invests in tech-enabled business services with a strong presence in Western Europe, focusing on B2B companies in the lower- to middle-market.

We help unlock 


We bring more than just capital and financial solutions.

AS Equity Partners is a highly experienced London & Zurich based private equity firm specializing in software and technology enabled business services companies in the European mid-market, managing c. €400m in capital and over 8,500 employees internationally. 

We bring more than just capital and financial solutions, we bring deep industry knowledge, an operating team that does support the leadership team of portfolio firms throughout the investment cycle, access to leading advisors and proven transformation playbooks.

We support leadership teams throughout their transformation journey from due-diligence to exit and onward.


We can act quickly and if needed unconventionally to support sellers in their situations


  • Technology / SaaS,
  • Business Services,
  • Cybersecurity,
  • Payroll,
  • Digital Marketing,
  • Healthcare / Insurance


  • Geographies: Western / Northern Europe


  • Revenues up to €600m
  • Profitability and high growth not required
  • Carve-outs & companies with operational challenges, financial stress or complex situations
  • Control buy-outs only
  • Low Capex intensity
  • Recurring revenue


  • Management Buyouts
  • Special Situations
  • Corporate Divestitures
  • Public to Privates

Predictable outcomes through a systematic and repeatable approach to sourcing, executing, driving growth, operational improvement, and exiting.


How we partner from sourcing to exit and beyond.

We are focused on technology-enabled B2B Services and Software firms in special situations, including carve-outs, companies with operational challenges, financial stress, or complex situations. These are highly complex and special firms where industry-specific experience is required to properly assess, source, and manage the value creation process.

We bring more than just capital and financial solutions; we bring differentiated industry knowledge, access to leading advisors, and proven transformation playbooks to the companies we invest in.

We support leadership teams throughout their transformation journey from due-diligence to exit and onward.


At the heart of all our partnerships is our working culture.

We are engaged, hands-on, collaborative partners who are committed to creating high-impact value and always accessible to leadership teams.

Our portfolio companies benefit from our highly experienced team, who bring expertise in developing executive talent, pricing, customer success, financial management, technology innovation, business transformation, re-branding and ESG.

Our compensation and incentive structures are strongly aligned with the value creation goals of the companies we invest in.

In all of our work, we are guided by two values that are hallmarks of our culture:

1. Superior Value Creation

  • Deliver the value and results we promise to our portfolio companies and investors.
  • When in doubt have a bias for action and focus on actions that make a significant impact. 
  • Excellent results for our portfolio companies and our investors.

2. Strong Partnerships and Teamwork

  • Develop and maintain collaborative, trusting and long-term relationships with our investors, company executives, partners and valued colleagues.
  • At the heart of trust is transparency and taking responsibility for our actions, decisions and results.
  • Honesty, fairness and open communication underpin all our actions


Our approach is holistic and integrated.

We specialize in working with mid-market software and technology-enabled business services companies to drive growth and create value for all stakeholders. AS Equity Partners collaborates with management teams to accelerate organic growth and take advantage of targeted M&A opportunities.

We help our portfolio companies define the right balance between these growth strategies and bring proven frameworks and playbooks.


London Office

AS Equity Partners
16 Berkeley Street, London W1J 8DZ, United Kingdom
Phone: +44 20 3907 4211

Zürich Office

AS Equity Partners
Churerstrasse 54, 8808 Pfaffikon, SZ, Switzerland
Phone: +41 55 415 7025