Our Approach
We bring more than just capital and financial solutions.
HIDDEN GEMS
"AS Equity Partners is an Independent Sponsor looking at tech and tech enabled businesses in Europe, particularly companies in special situations that are challenged financially, operationally or require very complex carve outs. In that space we are one of the top performing firms. That means we deliver."
-Andreas Schulte, Founder and Managing Partner
Our Investment Criteria
HOW WE CREATE VALUE
Value Creation Playbooks
Our proprietary Value Creation Playbooks—rooted in deep operational experience—guide each step of the value creation journey across business transformation, innovation, and strategic M&A. We apply a situation-specific model that adapts to the needs of each company while ensuring consistent, repeatable outcomes.
Transformation
We drive organic growth by optimizing go-to-market strategies, sales and pricing, technology, ESG, and operational efficiency. To drive inorganic growth, we implement a targeted M&A framework—from sourcing through post-merger integration—to unlock additional value.
Sustainable Growth
Digital transformation is a key driver of scalable, long-term growth. By modernizing systems and applying advanced technologies, we help portfolio companies increase efficiency, unlock new streams of green revenue, and mitigate risk in an evolving market and regulatory environment.
Dedicated Operations Team
The Operations Team consists of former CEOs and CXOs from global market leaders, with a focus on the businesses we support. Close partnerships with management, best-in-class global operating partners, and local teams—deliver both specialist expertise and on-the-ground insight.
Value Creation
Our proprietary Value Creation Playbooks—rooted in deep operational experience—guide each step of the value creation journey across business transformation, innovation, and strategic M&A. We apply a flexible, situation-specific model that adapts to the needs of each company while ensuring consistent, repeatable outcomes.
Organic Growth
We drive organic growth by optimizing go-to-market strategies, sales and pricing, technology, ESG, and operational efficiency. To drive inorganic growth, we implement a targeted M&A framework—from sourcing through post-merger integration—to unlock additional value.
Digital Transformation
Digital transformation is core to our strategy. We modernize systems, automate processes, and apply advanced technologies to enhance scale, agility, and performance.
Close Partnerships
Close partnerships with management, best-in-class global operating partners, and local teams—delivering both specialist expertise and on-the-ground insight, strengthen execution.
Our Value Creation Levers
Hands-On Operations Model
We go deep – into leadership and operations.
Our Operating Partners are recognized industry veterans with decades of experience in the field. We provide for an “experience-and industry knowledge based” approach to helping improve the performance of portfolio companies.
Responsible investing is fundamental to creating lasting value.
Our commitment to sustainable growth and ESG principles drives investments that deliver positive social, environmental, and financial outcomes. This approach safeguards and enhances value for our investors, portfolio companies, and the communities in which they operate.
Driving Impact Through Sustainable Value
At AS Equity Partners, value creation is at the core of our investment strategy. We collaborate closely with management teams to implement operational improvements that are sustainable, measurable, and aligned with long-term growth objectives. Our approach ensures that transformation is both strategic and enduring.
ESG Integration Process
We apply a structured ESG framework across the entire investment lifecycle. This includes pre-investment materiality assessments, integration into value-creation planning, clear governance mechanisms, and ongoing implementation. ESG is not a parallel initiative—it is embedded in our investment and ownership approach to support strategic alignment and execution discipline.
Building Resilient Businesses
By proactively addressing environmental, social, and governance risks, we strengthen operational resilience, improve regulatory readiness, reinforce supply chain stability, and create pathways for green revenue. This positions portfolio companies to thrive in a dynamic, risk-sensitive global environment.
People Are Central to What We Build
Teams with diverse perspectives make better decisions, leading to stronger businesses. We back management with the tools, talent, and support needed to lead effectively, make better decisions, and drive sustainable growth. Just as we build lasting value in businesses, we are committed to fair treatment and opportunity at every level—elevating people, unlocking potential, and ensuring that teams grow and thrive alongside the companies they power.
Driving Impact Through Sustainable Value
ESG Integration
Sustainability as a Driver of Long-Term Value
People Are Central to What We Build
Driving Impact Through Sustainable Value
ESG Integration
Sustainability as a Driver of Long-Term Value
People Are Central to What We Build
People are at the Core
“At AS Equity Partners, collaboration is at the core of how we create value. We believe in unlocking potential by working closely with our portfolio company leadership, employees, partners, boards, and investors. It is through strong relationships and shared commitment that we drive growth and transformation—because ultimately, it all comes down to people.”
– Maitri O’Brien, Operating Partner