qdq Group
Leading digital marketing services company
REVENUE
~€20m
SECTOR
Digital Marketing
INVESTMENT DATE
February 2020
HEADQUARTERS
Madrid, Spain
STATUS
Current
QDQ is a leading in-house provider of digital marketing services to SMEs in Spain, serving over 15,000 customers through scalable, subscription-based solutions. The company also partners with major telecom operators to serve the SME segment and has been recognized as a best-in-class digital marketing company in Spain
WHY DID WE INVEST IN QDQ?
- Exposure to a large and underpenetrated Spanish SME market, characterized by structural digitalization tailwinds and a highly fragmented competitive landscape
- Attractive carve-out opportunity from Solocal Group, enabling significant operational upside through focused ownership, dedicated investment, and proper management incentivization
- Multiple value creation levers, including the development of a best-in-class customer success organization to enhance retention, salesforce optimization, and the build-out of a partner channel to accelerate distribution
- Strong confidence in execution supported by AS Equity Partners’ prior track record in Digital Marketing and B2B2C platforms
ADD-ONS
Trazada is a leading consultant and partner for the digital acquisition strategy of numerous top brands at both national and international level.
Optimizaclick is a leader in solutions for search engine optimisation, SEM, social networks, sponsored links, usability, conversion, and web analytics.